Impression of the Experience of Building the Foundation of the Current Business Model in the Second Year

–You started as a communication designer (CD) through mid-career recruitment. What kind of work were you doing at first?

At the beginning of my tenure, since the model for operating Facebook ads was central, I was involved primarily with clients in the human resources industry, dealing with advertising operations and subsequent conversation design. A few months later, I became a manager of two team members, while also serving as a playing manager, handling client interactions and taking responsibility for the team's goal achievement. After that, when the LINE Messaging API was released, conversation design became possible on LINE, and I began to conduct advertising operations and conversation design for the cosmetics and beauty industry.

In the second year, when the core business model of the current business began to shape, I was working in a team composed mainly of young members to implement strategies aimed at business expansion (growth). Looking back, this time was truly centered on “speed and growth.” I think it was a year where I desperately faced the question of how quickly we could launch and grow.

In the third year, I was appointed as the director of the cosmetics division and, while managing a few members, focused on launching and growing existing businesses primarily for cosmetics clients.

–You seem to have had a rare career as a CD in Japan. You were promoted to manager, and it seems you really mastered the role of CD.

Whether I truly mastered CD is hard to say (laughs), but within CD, there’s a direction of management and a direction of specialists, and I believe I was able to experience both aspects.

As a manager, I was involved in drafting and executing business plans, as well as hiring and developing team members. What I was conscious of in management was