Delivering hospitality digitally – What is the charm of CDs that connects to "being close to people's lives"?
「日本“から世界”をぶち上げる」
The motif of the corporate logo is the "blue flame." The flame changes to blue as the temperature rises.
Employees working at Zeals possess qualities similar to the flame. An incredibly high level of heat and a steadfast will hidden in their hearts.
In this series, we would like to reveal the true nature of the flames that reside in them.
Naoko Miyazaki (Kirari)
I joined a fashion building management company as a new graduate, engaging in planning operations and floor management for the entire facility. Wanting to further refine my planning skills, I joined Zeals in November 2023. After gaining experience as a communication designer, I am currently serving as the communication designer leader in the Third Division of the Innovation Marketing Department of the Marketing AIX Business Headquarters.
Nickname origin: Title of a song by my favorite artist → Kirari
Having experienced customer service in physical stores, I am interested in CD, which can deliver hospitality in the digital space.
– I heard you were formerly with a non-IT company. What made you want to challenge yourself with the position of Communication Designer (hereafter, CD) at ZEALS, which is also an IT company?
At the fashion building management company I joined as a new graduate, I was engaged in a wide range of operations as a developer. Specifically, my work included leasing, planning and executing sales promotion measures, floor management, and customer service.
While dedicating myself to my work, I particularly felt fulfilled by planning and executing in-house campaigns and customer attraction events, as well as flooring management. However, since the actual sales that directly affect revenue are handled by tenant staff rather than myself, it was difficult to verify the effectiveness of the measures I planned as a developer, and I felt it was hard to achieve numerical results. I found it hard to carry out the PDCA cycle, and I didn't know how to validate effectiveness. While I wanted to master planning, I experienced internal conflicts. I felt the urge to directly influence people's decision-making through my own initiatives and wanted to work in an environment where I could feel the direct impact, while going through the PDCA cycle.
As I reflected on my career, I recognized the importance of delivering hospitality in physical stores through experiences such as my part-time job at Starbucks during my student days and the implementation of measures to improve customer service for tenant staff in my previous job. At the same time, with the COVID-19 pandemic, when customers wanted to visit physical stores but couldn't, I felt a sense of frustration that I couldn't deliver hospitality to everyone equally.
It was around that time that I learned about ZEALS and was attracted to their service model of
